![]() That means listening to everyone, whether it's the mail clerk, repeat customers or the manager's second in command. Good listening: A growing startup business needs everyone's good ideas, and you never know where they might come from.Having a manager who is able to pivot when unexpected events occur can help keep you in business even during the darkest times. Other examples of a complete business redirection to consider include YouTube, which started out as a dating service, and Shopify, which originally opened to sell snowboard equipment. I'm often reminded of one of the main characters in the HBO series Silicon Valley, Jared Dunn, who said, "A lot of successful startups launched with a different business model, and when they ran into trouble, they pivoted to something new." He went on to cite Instagram, which was initially conceived as a check-in site. Adaptability: Startup managers need to be able to pivot.After all, they can't expect the staff to promote the company if they hesitate. A good manager needs a dynamic elevator speech and the gumption to share their vision for the new company at every opportunity. ![]() Being able to sell the idea of the new startup and its products and services is an often-overlooked, but critical, skill. Sales expertise: Of course, any startup manager needs to be a good salesperson.
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